New Look for Longwood Engineering
16 July 2007
Long established Huddersfield based company, Longwood Engineering, has appointed Huddersfield design agency, Clayton Creative, to come up with a new look for the company. This includes a re-design of their corporate image, website and new photography.
Longwood Engineering specialises in automated screens and screenings handling equipment used by all the municipal companies in the UK, as well as many blue chip industrial users in various industry sectors. The company, which was originally part of the Parkwood Mills Group based at Longwood, and celebrated its Centenary in 2003, still to this day continues to design and manufacture all its products in Huddersfield, now at their purpose built offices and factory, which moved from Longwood to Silver Street in 2003 and 1995 respectively.
Longwood Engineering and Clayton Creative have worked closely together to ensure that the website is as user friendly and practical as possible. One of their main requirements is to ensure that it is tailored to suit a whole new generation of customers, whose purchasing methods have changed over the past few years. Aesthetics have played an important role in the design of the site too, which is enhanced by all brand new photography undertaken by Clayton Creative. Expected to be fully functional by September, the site, will of course, be a showcase for the new 'Longwood look'.
Says Claire Clayton, Clayton Creative's marketing director: “Our new design has not merely involved a re-work of the current logo, but instead we've taken a whole new approach.
The Longwood identity is well-known within their industry, so we fully appreciate the leap of faith that the company has taken in embracing a whole new look, which has made it even more pleasing for us to know that it has been so well received.”
Says Jeff Pierson, Sales Manager for Longwood Engineering: “We are delighted with both the new logo and website, which will not only look great, but will be far more user friendly than before. Longwood Engineering may be steeped in history, but we are a highly progressive, forward looking company. Our aim is to continue to be the number one supplier of screening and related equipment to every water company in the United Kingdom and we don't doubt that our up-dated image and comprehensive website will go a long way to helping us achieve this.”
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